Social media advertising is a form of digital marketing, that dislays paid ads to a target audience, on social media platforms such as Facebook, Twitter, and Instagram (Sprinklr, n.d). A paid social media advertisement can be quickly recognised by the “sponsored” or “promoted” tag near the post (Coleman, 2021). Increasingly companies are using social media ads to … Continue reading Social Media Advertising and Practice →

Email marketing is considered one of the oldest forms of digital marketing, having been in existence since 1972 (Australian Academy of Digital Marketing, n.d.). With a user-base of 4.5 billion, it has established itself as the leading marketing channel, easily outperforming social media and SEO (Patel, n.d.). Neil Patel describes email marketing as a “marketing … Continue reading Email Marketing Best Practices →

How can content marketing be used to grow your business in the highly competitive travel industry? Drawing from examples, let’s look at ways to improve your content marketing using buyer personas, blogs, e-books, videos and podcasts. Carlosgaw (2021) iStock by Getty Images [Photo] “Logic makes you think. Emotion makes you act”- Weiss Let’s start with … Continue reading Grow Your Travel Business Using Content Marketing →

The practice of personal branding has been growing alongside the rising significance of social media platforms such as LinkedIn and Facebook. Personal branding can be defined as “the practice of creating a brand around a person rather than a business entity.” (Ferreira, 2022) It is recognised that people develop relationships with people they like, not businesses … Continue reading Personal Branding And The Use Of Social Media →

Approach to Inbound Marketing Siemens (German) and Rockwell Automation (American) are in the business of industrial automation with Siemens also involved with electrical and medical technology. When looking at their inbound marketing approach in Australia, they are B2B focused with their marketing strategies orientated around that. The complexity and variety of their marketplace poses a … Continue reading Siemens and Rockwell Automation Inbound Marketing Review →

Hi, my name is Caroline, today I am going to talk about the evolution of digital marketing and the internet. I am going to focus on how consumers use technology and how this has changed in the last 3-5 years. I will be covering their access, the devices they use, how they search and what … Continue reading Digital Marketing Trends ~ Script →